What sustainable materials are used in the construction of the updated Jefferson shoe by Native Shoes?
Revamping a Classic: How Native Shoes Is Attracting a New Generation of Customers with Their 10-Year-Old Lifestyle Shoe
Native Shoes, a Vancouver-based footwear brand, has been making waves in the fashion industry with their unique approach to sustainable and stylish footwear. One of their standout products, the Jefferson, has been a fan favorite for over a decade, and now, Native Shoes is breathing new life into this classic silhouette to attract a new generation of customers.
The Jefferson is a lightweight and versatile lifestyle shoe that has garnered a loyal following over the years. With its slip-on design, breathable perforations, and easy-to-clean material, it’s the perfect shoe for everyday wear, whether you’re running errands, walking the dog, or heading to the beach. While the Jefferson has always been a popular choice for those seeking a comfortable and practical shoe, Native Shoes recognized the need to revamp the classic design to stay relevant in an ever-evolving market.
So, how exactly is Native Shoes attracting a new generation of customers with their 10-year-old lifestyle shoe? Let’s take a closer look.
Reimagined Design
Native Shoes has taken the classic Jefferson silhouette and given it a fresh new twist. While retaining the shoe’s timeless appeal, the brand has introduced updated colorways, patterns, and materials to appeal to a modern audience. By staying true to the shoe’s original design while incorporating contemporary elements, Native Shoes has effectively bridged the gap between tradition and innovation, making the Jefferson appealing to both existing fans and a younger demographic.
Sustainable Materials
In an era where environmental consciousness plays a significant role in consumer purchasing decisions, Native Shoes has positioned itself as a leader in sustainable footwear. The revamped Jefferson features a construction made from eco-friendly materials, including recycled polyester, ethylene vinyl acetate (EVA), and algae-based foam. This eco-conscious approach not only resonates with environmentally-minded consumers but also aligns with the values of a new generation of shoppers who prioritize sustainability in their purchasing decisions.
Collaborations
In a savvy marketing move, Native Shoes has collaborated with artists, designers, and other brands to create limited-edition versions of the Jefferson. By partnering with trendsetters and influencers, Native Shoes has been able to tap into new audiences and generate buzz around the classic shoe. These collaborations have allowed the brand to infuse the Jefferson with fresh, trend-forward designs, appealing to the style-conscious consumer while maintaining the shoe’s practical appeal.
Social Media Strategy
Native Shoes has leveraged the power of social media to connect with a younger demographic and showcase the versatility of the Jefferson. Through visually captivating and lifestyle-driven content, the brand has highlighted how the shoe can be styled in different settings, from city streets to outdoor adventures. By utilizing platforms like Instagram and TikTok, Native Shoes has effectively reached a new generation of consumers who are looking for footwear that seamlessly fits into their active and vibrant lifestyles.
Practical Tips for the New Generation
As Native Shoes continues to revamp the Jefferson and attract a new wave of customers, there are practical tips that can help consumers make the most of this classic lifestyle shoe. Here are a few:
- Embrace Versatility: The Jefferson is designed to be worn in various settings, so don’t be afraid to style it with different outfits for a versatile look.
- Easy Maintenance: The Jefferson’s easy-to-clean material makes it a hassle-free option for those who lead active lifestyles. Simply rinse or wipe the shoe to keep it looking fresh.
- Sustainable Choice: By choosing the Jefferson, consumers are not only investing in a timeless and practical shoe but also supporting a brand that prioritizes sustainability and eco-friendly practices.
Native Shoes’ approach to revamping the classic Jefferson has successfully attracted a new generation of customers by combining timeless design with modern updates, using sustainable materials, collaborating with influencers, and implementing an effective social media strategy. As the brand continues to evolve and innovate, the Jefferson remains a staple in the footwear industry, appealing to an ever-expanding demographic of consumers. Whether you’re a long-time fan of the Jefferson or discovering it for the first time, there’s no denying the enduring appeal and relevance of this 10-year-old lifestyle shoe.
Native Shoes Celebrates 15 Years with Launch of New Apollo 10 Sneaker
Native Shoes, known for its lightweight EVA shoes, has launched a new lifestyle sneaker called the Apollo 10 to commemorate its 15th anniversary. The shoe is designed to appeal to a new generation of consumers by infusing the brand’s original Apollo silhouette with modern design elements and cutting-edge comfort-focused technology.
Evolution of the Brand
The CEO of Native Shoes, Kyle Housman, explained that the brand has evolved over the years to cater not only to young adults but also to parents and families. The Apollo 10 is positioned as an ideal product for consumers who are familiar with Native through its kids’ line or for those who are discovering the brand for the first time.
Sustainable Design
Priced at $135 and available in three colorways – bone white, quicksand brown, and black – the Apollo 10 continues Native’s commitment to sustainability. The shoe features a microfiber upper made from 80% recycled content and a midsole created using supercritical sugarlite foaming process that reduces harmful chemicals while maintaining comfort.
Comfort Technology
The new lightweight sneaker incorporates state-of-the-art comfort technology typically found in high-performance running shoes. Housman emphasized that this infusion of advanced technology makes the Apollo 10 both comfortable and accessible.
Partnerships & Launch Strategy
To promote the new product, Native has partnered with professional skateboarder Sebo Walker, emphasizing his multifaceted identity as an artist, athlete, and parent. This collaboration aims to resonate with consumers on different levels through compelling storytelling.
Consumer Demand & Inspiration
Inspired by consumer feedback requesting a version of their popular kids’ slip-on shoe for adults, as well as ongoing demand for their original Apollo silhouette launched in partnership with Kith in 2014, Native saw an opportunity to introduce a new lifestyle sneaker that speaks directly to modern consumers seeking both style and sustainability.
Looking Ahead
As Native continues expanding its presence beyond just children’s footwear offerings into adult markets worldwide amid their milestone anniversary celebrations,, Housman believes that launching the Apollo 10 is just another step towards building greater awareness around their brand within today’s competitive market landscape.
In conclusion…
With these strategic moves marking its continued evolution after fifteen years in business,Native Shoes shows no signs slowing down when it comes addressing different consumer needs while also keeping planet earth top-of-mind throughout every stage from production all way up until delivery!.