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The Practical Elegance of William White
The philosophy guiding William White is centered around functionality. For instance, when showcasing his corduroy trousers, designer Will Cooper points out how he crafted the pockets to perfectly accommodate an iPhone. Likewise, a specific sofa can easily transform into a twin bed with minimal effort. Among what he terms “culinary essentials,” Cooper offers a selection of serving platters, dinnerware, bowls, napkins, drinking glasses, teacups, candlesticks and a carafe. These items are curated for daily use or spontaneous gatherings—without superfluous additions.
The Elegance of Simplicity
A notable feature of this collection is its predominant palette—primarily white hues. “I envision it as warm white rather than sterile white—a blank slate that embodies clarity and potential,” explains Cooper regarding this choice in color. He suggests that such shades allow consumers to envision their lives unfolding on its canvas.
Craftsmanship Beyond Comparison
Despite its minimalist aesthetic, one could never label William White as merely basic or ordinary; each piece is produced with exceptional skill and attention to detail. Homewares are delicately painted with zodiac motifs in a quaint community near Palermo in Italy. Additionally, glassware is crafted by skilled artisans from Cairo—a city renowned for being home to some of the oldest glass artifacts known to humanity.
To further elevate the uniqueness of his creations, clothing items are manufactured at the same New York facility responsible for high-end brands like The Row and Thom Browne. Cooper maintains an exclusive approach by limiting each design to either 10 or 20 pieces only.
Contrasting Mass Production
“In light of mass production’s degrading nature,” asserts Cooper referring to mainstream commercial practices rife with inadequacy and disposability, “I sought something fundamentally different.” While large corporations churn out fashionable yet temporary goods—keeping consumers trapped in cycles of insatiable desire—Cooper’s objective revolves around offering items that aspire for longevity within our lives.
“Each creation should seamlessly integrate into what you already possess,” he elaborates further: “Your wardrobe should harmonize with your current clothing pieces; your tabletop arrangements should complement existing décor; likewise for furniture within your living spaces.”
This reimagined narrative retains the essence while providing fresh insights into Will Cooper’s design philosophy at William White.
