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Joey King Teams Up with Lucien Laviscount in the Exciting New e.l.f. Power Grip Primer Campaign!
The Dynamic Duo: Joey King and Lucien Laviscount
In a captivating collaboration, beloved actress Joey King is teaming up with British actor Lucien Laviscount to promote the latest innovation from e.l.f. Cosmetics: the Power Grip Primer. This exciting campaign not only highlights the product’s benefits but also showcases the dazzling chemistry between King and Laviscount, making it a visual treat for fans and makeup enthusiasts alike.
What is the e.l.f. Power Grip Primer?
The e.l.f. Power Grip Primer is designed to provide a smooth canvas for makeup application while ensuring long-lasting wear. Formulated with a unique blend of ingredients, this primer promises to grip your makeup and keep it flawless throughout the day. Here are some key features:
- Grip Technology: Developed to create a strong hold, ensuring that your makeup lasts longer.
- Hydrating Formula: Infused with hyaluronic acid and vitamins for a boost of hydration.
- Lightweight Texture: Smooth application without being heavy or greasy on the skin.
- Perfect for All Skin Types: Formulated to suit various skin types, including oily, dry, and combination skin.
Benefits of Using e.l.f. Power Grip Primer
Using a primer can be a game-changer in your makeup routine. Here are some of the
Joey King’s New Adventure with e.l.f. Cosmetics
Joey King, the 25-year-old actress, is well aware of how transformative a quality primer can be. She has collaborated with e.l.f. Cosmetics to launch the innovative “eyes. lips. face. fandom.” initiative, which resonates with both sports enthusiasts and fans of their top-selling Power Grip Primer.
A Comedic Take on Meeting the Family
In a humorous advertisement, King joins Emily in Paris star Lucien Laviscount to recreate an all-too-familiar—and often cringe-worthy—experience: meeting the parents for the first time. Embracing her team’s colors as a superstition throughout football season, King’s character wears half her face painted while she meets Laviscount’s character’s family.
“Do you ever take it off?” the parents inquire as viewers see King going about her day—awakening in bed, sweating it out at spin class, and working at her job—all while sporting that steadfast face paint.
Thanks to e.l.f.’s Power Grip Primer, this vibrant look is impressively long-lasting.
Endorsement from Joey King
“There’s a reason this product has garnered such acclaim; its performance is unparalleled and its formula nothing short of remarkable,” King shares exclusively with PEOPLE magazine.
According to Kory Marchisotto, Chief Marketing Officer of e.l.f Beauty, one unit of Power Grip Primer is purchased every 3.5 seconds—a testament to its immense popularity.
Marchisotto describes their brand’s supporters: “Our fandom thrives on an incredible community comprised of passionate individuals who come together without being confined by conventional stereotypes.”
The Humor Behind the Campaign
Similar to her role in this year’s romantic film A Family Affair, King brings her comedic flair into this campaign for e.l.f.’s acclaimed primer.
“I loved that we could freely embrace absurdity together; collaborating with Laviscount was genuinely enjoyable,” she reflects on their time working together. “It created an atmosphere devoid of judgment where we could experiment without fear or embarrassment.”
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Celebrating Holidays Without Awkwardness
In stark contrast to her character’s fictional awkward family interactions during big holidays like Christmas or Hanukkah, King’s real-life experiences are considerably smoother these days as she prepares for celebrations with her husband Steven Piet.
“This year we’re excited about doing Secret Santa between our families,” says King enthusiastically. “Interestingly enough, Hanukkah coincides with Christmas this year—something that doesn’t happen very often—which adds another layer of joy!”
King finds excitement in using beauty products tailored for different holiday festivities too:
“I enjoy coordinating my makeup looks according to each celebration,” she elaborates further.
“For our Hanukkah dinner I might go for blue eyeliner; sometimes I opt for H2O Proof Inkwell Eyeliner in Bluebird.” Aside from that staple product lightweight and fun choices like the Pout Cloud Lip Plumping Pen alongside Lash EXNDR Mascara also make her list!
Reflecting on how long e.l.f.’s products have been part of not only hers but also her sister’s make-up journeys since childhood brings nostalgia flooding back:
“My love affair started when I was just 13 years old! It feels amazing knowing they chose me [for this campaign]. When people think beauty brands today—they automatically associate it back toward them!”
