Meghan Markle Reintroduces Her Lifestyle Brand: A New Beginning
In early 2024, Meghan Markle revealed her plans to establish a lifestyle brand based in California, marking a return to the entrepreneurial scene seven years after shutting down her widely acclaimed blog, The Tig. Her latest initiative, titled American Riviera Orchard, was initially envisioned to encompass an array of products such as cookbooks, tableware, linens, and specialty items like spreads and preserves. Notably, the brand would also feature a line of wines curated by the Duchess herself.
However, progress on the venture appears to have faced some obstacles throughout the year. As anticipation grew regarding product launches and additional information about her brand’s offerings became scarce. Just weeks ahead of debuting her new cooking show on Netflix, Meghan has provided fans with significant updates regarding American Riviera Orchard.
In an engaging video shared via her Instagram account, Meghan disclosed that she is rebranding her business under a fresh name: As Ever. Reflecting on this decision with enthusiasm she stated: “I can’t believe we’ve kept this under wraps for so long! In just two weeks my much-awaited show will be launching—I’m thrilled! There’s been immense interest in my business too.” She explained that while “American Riviera” is symbolic of Santa Barbara—a locale dear to her—it imposed limitations related specifically to local produce and products.
Delving deeper into the all-encompassing nature behind “As Ever,” Meghan remarked: “This name captures what I truly embody; it signifies continuity.” Inviting those who’ve followed her journey since The Tig debuted in 2014 into this next chapter of creativity—she expressed passion for cooking and gardening once more: “This aspect of my life has been dormant for far too long.”
Elaborating further in the post’s caption she noted: “This new beginning represents a harmonious blend of my greatest passions—cooking beautiful meals using homegrown ingredients along with crafting serene living spaces.” She promised followers sneak peeks behind-the-scenes as they countdown towards launch day—and expressed excitement about unveiling their upcoming creations.
On March 4th 2025—the date set for releasing ‘With Love, Meghan’—her highly anticipated Netflix series will finally hit screens after an enforced delay due havocs caused by wildfires sweeping through Los Angeles County earlier that year.
Stay tuned as more details unfold surrounding both As Ever’s offerings alongside enthralling episodes debuting soon on streaming platforms!
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Topics:
- Meghan Markle
- Lifestyle Branding
