Meghan Markle’s Lifestyle Brand Gets a Fresh Makeover
A Bold Move in Brand Identity
Meghan Markle is charting a new course for her lifestyle brand, as she revealed in a recent social media update. However, industry professionals have weighed in on the transition, suggesting that it may not project the professionalism one would expect.
Last year, Meghan debuted her venture known as American Riviera Orchard, which featured gourmet jams gifted to her celebrity friends. Now, she has decided to rebrand this initiative and announced on Monday that she has renamed her business to ‘As Ever’.
Emphasizing Passion and Continuity
In an Instagram video accompanying the announcement, Meghan expressed her excitement about “As Ever,” stating: “I’m delighted to share this with you — a brand I have nurtured with profound dedication.” She elaborated on the name change by explaining its meaning: “As ever” signifies continuity or tradition. For those familiar with my previous work at The Tig, you’ll recognize this concept is fundamental to my journey.”
She continues by sharing that this new phase represents an evolution of what has always resonated with her — merging passions such as culinary delights, gardening wisdom, social gatherings, mindful living practices and celebrating small joys.
Critique from Public Relations Experts
Public relations consultant Natalie Trice raised concerns regarding the timing of this rebranding initiative given its premature nature. In comments made to MailOnline, she noted: “Introducing a new identity shortly after launching can create doubts about strategic planning and market research.”
Trice further observed that such changes might suggest uncertainty around the brand’s essence. She questioned whether these frequent updates are more about capturing headlines rather than establishing stability.
With plans for ‘As Ever’ set to align with the premiere of Meghan’s Netflix cooking series on March 4th; Ms. Trice cautioned against relying solely on cosmetic changes without addressing deeper foundational issues within the brand itself.
“The narrative surrounding this rebranding suggests they were compelled into it rather than making a well-considered decision,” she elaborated. “This creates an impression of disarray and lacks professionalism — qualities they should aim for as they develop.”
Most notably in branding strategy discussions is how successful rebranding typically aligns within long-term strategies instead of being implemented shortly before significant launches.
Exciting Developments Ahead
Despite current critiques regarding coherence and professional presence in marketing strategies; reports indicate that Meghan’s products are set to debut soon at two major shopping malls across America. While initial offerings have centered around jam products; consumers await word on what additional items may accompany their launch under ‘As Ever’.
